Advertising — James Poling

MTA Testing New Geo-Targeted Video Ads

Tired of all the ads you see on nyc buses and trains that are about something 20 blocks away or not directly behind you? You’re in luck.

New York’s transit agency is testing digital advertising screens on the sides of buses.

The screens can target ads for specific neighborhoods. The ads, which resemble TV commercials, could even advertise coffee in the morning, and beer after work.

Titan Worldwide has a 10-year, $800 million contract to sell ads throughout the city’s bus and commuter-train systems. The company says GPS technology allows it to change the ads based on the buses’ locations.

I can’t wait for the first, “Follow me to Whole Foods, it’s only 4…3…2…1 block(s) away. You’re here!” If there’s one thing more annoying than the ads on buses and trains it would have to be those same ads constantly changing enroute while be more like TV commercials at the same time.

NYC Subways Roll Out Ads on Outside of Cars

Waiting for the train this morning I was shocked to see my train roll into the station sporting ads on the outside.

I’m used to seeing bunyon removal, ConEd, learn English now and various beer ads on my commute but this new revenue stream through me for a loop.

Hopefully this means the MTA will actually be able to overcome its massive budget deficit without raising fares any time in the near future, although I’m not holding my breath.

I don’t know about you but I’m super excited about the first time I’m waiting in the station and I get to see Dr. Zizmor come whizzing by me at 15 mph. You know it’s only a matter of time. Come on Dr. Z what are you waiting for?