Why I made the switch back to Yahoo! Mail while Gmail plays catch-up

yahoo-logo[3]The oldest email in my gmail account dates back to December 2004 and that wasn’t even my first emails. Gmail was launched as an invitation-only beta release on April 1, 2004 and I got my first invitation in June of 2004. jamespoling[at]gmail.com has been my primary email account for over five years. Technically I should say, “had been” my primary email account.

Since the first day I signed up for Gmail I was hooked. I was easily the first person in my circle of friends to start using Gmail and I quickly began campaigning, sending out my invites to get people to check out this revolutionary new webmail app. I immediately turned into a Gmail snob. When I was running my own company and hiring freelance writers and producers, I would shamelessly discriminate against people who didn’t use Gmail. If a position came down to two people and one had a Gmail account and the other didn’t, it was a no-brainer.

Back in September of ’07 Lifehacker published a post titled, “Yahoo Mail Innovates, Gmail Stagnates“. Adam Pash, the post’s author sums up his thoughts towards the end of the post with, “It’s probably obvious that Gmail is my preferred web-based email (I’ve sung its praises many times before), but I’ll be damned if I don’t want to see some improvements out of it.” That pretty much summed up my thoughts on the matter as well.

gmail-logo-google-tmSure, Yahoo might be innovating but nothing is going to come between me and my beloved Gmail.

The problem with that train of thought is that part of my job is to be on the cutting edge of innovation. I just naturally assumed that since Gmail had basically knocked it out of the part with their first attempt at webmail that they would eventually address the concerns of its users, the ones that had been staunch Gmail loyalists all along. I was sorely mistaken. Rather than addressing basic issues like true push on iPhones or Blackberries, or anything that would pass for a useful contact management tool that would allow you to sync to your mobile device, Gmail pushed its users to the side and went straight for Enterprise level clients.

While Yahoo has been busy developing a new, user-friendly and appealing UI, a robust contact management system and wonderful new calender, Gmail has released such useful tools as “Graffiti theme” and “beer goggles” to keep you from sending emails while you are drunk.

Yahoo offers extremely effective real-time push on the iPhone with IMAP folder syncing that works amazingly well, neither of which Gmail offers. Yahoo! Mail syncs your calendars and your contacts to your iPhone as well.

Gmail, who now seems to be playing catch-up to Yahoo, has released a way to get Gmail to Push on your iPhone as well as syncing your calendars and contacts. The only problem with that is that it requires you to set up Gmail as an Enterprise account (see above about Google pushing aside it’s personal users to appeal to Enterprise level corporations) which is completely useless if you, like many people, actually use your iPhone with your company’s Enterprise mail service. You cannot set up two different Enterprise accounts on your iPhone so, sorry about your luck I guess.

After over five years with Gmail I have spent the last week moving everything over to my Yahoo! Mail account and I couldn’t be more satisfied. It’s amazing how much time something as simple as filing away or deleting an email on your iPhone and having that reflected when you sign-in to your web account can save.

After a Decade of Mulling it Over, Yahoo Decides to Crack Down on Spam

yahoo-logoYahoo has finally decided that at least one thing there should work right in their company and I guess they’re focusing on their spam filters.  It’s no secret that Hotmail and Yahoo have a pretty bad track record when it comes to keeping spam out of your inbox.

Gmail uses its own Google technology to keep spam out and it works great.  It definitely leaps and bounds better than what Yahoo and Hotmail have been using and they’ve both been around for more than twice as long as Gmail.

Yahoo is now trying to change that perception. Mark Risher, Yahoo’s “anti-spam czar,” posted on the Yahoo Mail blog on Tuesday. He described some of the efforts being used to cut down on spam:

One way we’re turning up the heat on the spammers is by utilizing even more state-of-the-art technology. Recently, Yahoo!’s anti-spam team has been using a “supercomputer” consisting of thousands of individual PCs — part of our open source Hadoop project — to help detect spammers. We’re teamed up with several top universities on this research, looking for more ways to find and block the bad guys even faster, before they can do their damage.

We’re also out there working with partners big and small to help reduce spam across the Internet. We’ve seen some promising early results from one such company, a startup named Abaca, and our hopes are high that together we can block even more of these messages by looking at spammers’ behavior in addition to the contents of their spammy messages.

Closely related to all of this is that we need to ensure the right messages still get through, that we don’t throw out the proverbial baby with the bathwater. With the help of our friends at Return Path, we’re relaunching our Complaint Feedback Loop for commercial e-mail companies.

Maybe next Yahoo will follow Gmail’s lead and finally provide free mail forwarding and multiple email account handling via one account for people who either want to use a different primary webmail app or at least manage multiple accounts from their primary Yahoo account.